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Research papers

Education in marketing for the non-specialist

It has become increasingly apparent over the last few years that many people who become involved in the marketing process are not themselves specialists in this field and indeed as a subject it is on the periphery of their main interests. In the...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John Mckenzie
June 1, 1976
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Citation

Mckenzie, J. (1976a, June 01). Education in marketing for the non-specialist. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/education-in-marketing-for-the-non-specialist